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Designing Brand Identity by Alina Wheeler [THIRD EDITION]
THIRD EDITION [2009] JOHN WILEY & SONS
Text book sized Hardcover in Very Good condition. Some light shelf wear to cover. Inside, reads good as new!
An Essential Guide for the Whole Branding Team. From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.