Color Psychology and Color Therapy by Faber Birren [FIRST PAPERBACK EDITION] 1965 • Citadel Press

Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life by Faber Birren

FIRST PAPERBACK EDITION [1965] CITADEL PRESS

Later 7th Printing circa 80's. 

XL Jumbo trade paperback in excellent condition.

Reads like new with light wear to cover.

This is the first paperbound edition of Faber Birren's monumental study of the influence of color on human life.

Birren makes his living by prescribing color. He prescribes it to governments, to schools, to the armed forces, to architects, to industry and commerce. When green felt-topped billiard tables sold slowly, he increased their rate of sale by changing the color of the felt to a soft purplish tone.

In Southern textile mills, Birren reduced fatigue by giving workers light green end-walls. He relieved monotony for telephone operators by introducing yellow into the decoration of exchanges. He reduced industrial accidents by devising new color schemes.

In fact, Birren's color code for safety has become internationally accepted in countries as remote from each other as England, Japan, Argentina and Italy. He is presently considered the world's foremost authority on color.

This book has become the standard reference work on color psychology.